The story of KC
Born from a thirst for adventure, KC was created out of necessity to navigate the darkest of roads, safely. Our founder Peter Kim Brown and his wife Carol, created the market for off-road lights in 1970 by retrofitting aircraft lights into sturdy housings, thus influencing off-road culture forever. KC’s name was formed from the “K” in Pete’s middle name and the “C” from Carol’s name.
To create unforgettable experiences that empower the spirit to Adventure Further.
HOW WE STARTED
Born from a thirst for adventure, KC was created out of necessity to navigate the darkest of roads, safely. Our founder Peter Kim Brown and his wife Carol, created the market for off-road lights in 1970 by retrofitting aircraft lights into sturdy housings, thus influencing off-road culture forever. KC’s name was formed from the “K” in Pete’s middle name and the “C” from Carol’s name.
Over the next few decades, Pete passed down the knowledge, traditions, and strategies to his son Michael DeHaas and the team at KC. Michael worked in the business starting in the warehouse learning and working his way to becoming KC’s sales manager. Working side by side with Pete building the brand and business until he bought the business from Pete in 2004 and became KC’s next CEO in 2005. For over 10 years Michael built key relationships and the strategic foundations across the company’s product line and infrastructure which set the company up for success in the years to come.
In 2015, after decades of a strong supply chain partnership, being long-time vendors and family friends with Pete and Michael, Mike, Alan, and Andy Wang became investors in KC and partners to Michael. By joining forces, two families become one united front with the ambition to continue preserving the legacy of the KC Brand while expanding the possibilities of off-road’s original lighting company. Today, Pete and Michael are still family friends and serve as advisors to the Wangs. The company has points of presence in Williams - Arizona, Los Angeles - California, and Taipei - Taiwan.
For over 50 years, the KC brand has been a symbol of outdoor freedom, adventure, and performance. We engineer features fit for off-road racing and infuse them into adventure products and experiences for those who prefer the paths less traveled. We are adventurers who stand to Defy Limits so we can Adventure Further by always building quality relationships that drive quality results.
Today, KC is still a story of family, quality, and innovation.
Adventure first called our name in 1970
And we’ve been hanging out together ever since.
For decades, we’ve been pushing the limits of what’s possible. Usually we nail it. Other times, we need to be winched out. But that’s okay.
Because when it comes to creating innovative products, we’ll never stop figuring out a better way.
The reason is simple: We love doing what we do. And we love the adventurous people we get to do it with.
Innovation: Guess you could sayit runs in the family.
Ever since our founders Pete and Carol Brown first modified a pair of airplane landing lights and strapped them to their K10, we’ve been challenging ourselves to improve our products each and every day.
Today we’re still a family-owned business, which means we don’t have to answer to shareholders. Instead, we answer to our customers as, together, we defy limits and adventure further — something we feel so strongly about, we made it our tagline.
I bought this light bar for my 15' Jeep jk after purchasing the 50” flex era LED bar. This 10” light bar puts out just the right amount of light (easily overwhelming) my high beam KC LED headlights. The wiring harness is the best I've seen with fully heat shrinked fittings and heavy gauge wire. Light bar comes with very robust hardware. It seems very well made and allows for attaching the wiring harness to the left or right side of the light bar which is convienant for vehicles that have their batteries mounted on the left or right side.
The ERA LED light bar replaced another brand that just didn’t deliver the firepower that KC delivers. Mixed a 10” on the push bar a 40” above the windshield and set of ERA4 lights on the A posts. Awesome look and more light than I’ll ever need.
I installed 2 of the 8" slim lights in my 24 Bronco. I am running the yellow sae cover on them. They are amazingly bright. So much more viability at night with them.
Inspo
